Social media etiquette is a colossal topic- it covers everything you do and say online. Today’s networking is happening progressively over social media. The way someone perceives you online is more important now than ever. Not to mention, once you put something on the internet, you can’t take it off. The way we behave online has far reaching consequences in not only our personal lives, but also as business professionals. Your business presence online is paramount to success these days, but the way you conduct yourself even on your personal social media can impact your business. Something you may see as lighthearted may offend someone else, possibly leading to controversy, loss of contracts or customers, and even losing your job. One of the most difficult aspects is finding a good balance- how to utilize proper social media etiquette professionally without appearing mechanical, and maintaining a humanness without folly. You want to be taken seriously and be able to benefit your business while steering away from any potential trouble. In the world of hashtags and posts, there are some do’s and don’ts that will keep you in the clear and out of the hot seat. These are some helpful social media etiquette tips.
Social Media Etiquette Tips
- Separate Your Business and Personal Accounts- Separate your business and personal accounts, ideally on different social media platforms. Business and pleasure does not mix in this medium. Having to manage multiple accounts on the same platform can become confusing and cumbersome.
- Use Common Sense When Posting- You are what you share, as they say. It is important to still have a voice on important issues, but stay away from unnecessary sticky subjects. Don’t constantly try to push your business. 80% of your content should be informative or entertaining.
- Build Consistency- It is important to build and keep your brand across all social media platforms. Being consistent with the type and voice of your information lets others have a sense of knowing you, your business and what to expect.
- Be Transparent- Transparency is the ultimate way to build trust, and lack thereof is the quickest way to lose trust. If you ever get into anything that does cause a stir, don’t try to delete messages or shy away from it. Be open, honest, and accountable.
- Never Badmouth the Competition
- Be Cautious When Tagging- Some may not appreciate being tagged, so always ask permission. Including others in your posts may lead to some business concerns for yourself or others. It’s best to clarify.
- Avoid Automated Responses/Messages- People seem to see automated messages simply as spam. Connecting to people on social media is a great way to build relationships, so don’t use it to make a bad impression.
- Don’t Overuse Hashtags- Hashtags are great, but only use those that are relevant.
- Don’t Use Someone Else’s Content, Give Credit Where Credit is Due
- Be Respectful
- Avoid Oversharing- Be wary of the amount you post. No one likes their feed inundated by one person. Try to stay away from unnecessary or personal information. Don’t share the same message over and over.
- Never Post When Intoxicated, Angry, Sleepy, or Upset
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It can be confusing and harrowing trying to navigate the digital waters. Knowing what to do and not what to do can make your journey a bit simpler. After practicing these tips, it should be smooth sailing. At PayTech, we know people are power, and we care how your business is viewed. We are well versed in the HR department, and offer a gamut of tools and packages to help you build your business’ image. If you’d like more information contact us at 602.892.4796.